FNO

Last night the infamous and 3rd annual Fashion's Night Out took place around the world, and we joined in on the global celebration of fashion by producing the official FNO tees for Esprit and Billionaire Boy's Club. The champagne on the other hand, we can't account for.

BBC made a few special announcements last night, which fans can read about here and here. You can also flip through pics from the night here (*Cough, Pharrell!).

Esprit was down in Soho celebrating their new campaign, featuring model and designer, Erin Wasson and Mrs. Brady herself, Gisele Bündchen.

Where were you on FNO?

Action America

The 10^th Anniversary of September 11th is right around the corner, and we’re honored to announce our collaboration with Action America, a new non-profit organization dedicated to uniting and activating Americans to turn the events of 9/11 into a positive action. Action America was co-founded by Kenny Dichter, founder of Marquis Jet, and Tim Armstrong, CEO of AOL. To learn more and take your own action, check out http://actionamerica.com/.

*Check out Kenny and Jerry Ferrara (AKA Turtle) sporting Action America pins and water bottles on CNBC this morning.

The Starhawk Bag

Comic-Con 2011 just came and went in San Diego, and IRT played their part by producing the collectible Starhawk bag given out at G4's booth.

For those not in the gamer know, Starhawk is a new shooter adventure game for the Sony PS3, in which you can build and change your battlefield during the heat of combat with a feature called "Build and Battle". The game is set-up like a sci-fi western (no, not like Cowboys & Aliens), where miners, called rifters, hunt for Rift Energy instead of gold. Exposure to Rift Energy mutates rifters into enraged outcast monsters that are hell-bent on protecting the Rift Energy from the rifters. Main-character Emmett Graves, who is only partially mutated and an outcast because of it, sets out to protect the frontier colonies from the mutant war bands. To learn more and to watch the beautiful trailer, click here. Starhawk is set to release in 2012.

Game on.

Rainbow City!

Photo courtesy of The High Line

To the New Yorkers out there, this news is probably old hat, but NYC's High Line park recently opened up a new section that elongates the aerial green-way to West 30th Street (between 10th & 11th Avenues). To those not in the know, The High Line is a former elevated freight railway turned urban park that runs along the lower west side of Manhattan.

In celebration of the High Line's addition, AOL teamed up with creative think tank Friends With You to create a funky art installment at West 30th Street called Rainbow City. The installment features interactive, air-filled sculptures in surreal, toy-like shapes that stretch up to 40 feet in height.

Sadly, Rainbow City is closed as of today, but In Record Time had a lot of fun over the past month teaming up with AOL to produce Rainbow City gear, including rainbow tees, wristbands and popcorn boxes for various events in the space. The installment will be moving to a TBD location, so to get your city in on the action, vote for it's next location here.

To learn more about the High Line, visit their website, blog and make sure to follow @highlinenyc.

To learn more about Rainbow City, check out Friends With You.

Photo courtesy of @AOLArtists
Photo courtesy of @AOLArtists

T.J. Martell Foundation's 12th Annual Family Day

The T.J. Martell Foundation recently held their 12th Annual Family Day at The Roseland Ballroom in New York City, where they raised over $275,000 for cancer and AIDS research. The fun afternoon features carnival games, one-of-a-kind celebrity auction items and appearances by artists such as John Mayer, Jay-Z, Jordan Sparks and The Jonas Brothers. This year's event honored the Nickelodeon stars of Big Time Rush (seen above) for their support of numerous charitable causes.

As a long time friend of IRT, we were happy to lend our hand by producing and donating Family Day tees for the event. You can check them out above, donned by the lovely T.J. Martell staff.

Congrats to all!

About The T.J. Martell Foundation:

The T.J. Martell Foundation is the music industry's largest foundation that funds innovative medical research focused on finding cured for leukemia, cancer and AIDS. The foundation sources and supports early-stage research projects aimed at developing more effective clinical treatments for patients which otherwise might not be funded.

To learn more or to donate, visit http:www/tjmartellfoundation.org

IRT Spartacus Gear in Ghana

IRT recently partnered up with Stars to produce Spartacus backpacks and notebooks for a school in Ghana. The school was founded my Spartacus star, Peter Mensah's, mom. Go Mensahs!

IRT Celebrates the New York Rangers' 85th Anniversary

The 2010-11 NHL season marks the 85th anniversary of the New York Rangers franchise, and in honor of this milestone, IRT teamed up with the Rangers to produce 85th anniversary patch frames. The celebratory patch is also featured on the new heritage jersey, which the team will wear when they play one of the other Original Six teams and during Sunday home games. Here's to many anniversaries to come.

IRT Helped with The New York Rangers 2010-11 Season Ticket Holder Incentives

The New York Rangers' 2011-12 season tickets are now on sale, and as part of Madison Square Garden's Transformation project, fans will be reaping new benefits.

"Our top priority is to create a world class experience for every person that visits Madison Square Garden. The Garden Transformation will provide our fans with best in class service, new amenities, and outstanding food and beverage offerings," said Scott O'Neil, President of MSG Sports. "Our commitment is for Madison Square Garden to not only be recognized as the World's Most Famous Arena, but the world's most spectacular one as well - something our fans, partners and all New Yorkers deserve."

In addition to improvements in the seating configuration and layout of The Garden, fans will receive a variety of additional benefits. Season ticket holders, for example, will receive exclusive access to special events with current players, unique gifts and experiences based on tenure, first consideration to buy playoff tickets and a personal relationship manager to provide assistance on all account needs.

As loyal Rangers fans, IRT was proud to work directly with MSG in producing signed Rangers AMEX frames for season holders who bought their 2010-11 tickets early.

To buy your own season ticket plan for the Rangers' 2011-12 season, please call 212.465.6075 or visit http://www.nyrangers.com/ for more information. Individual tickets will go on sale in the fall.

For more information on the MSG Transformation, visit www.msg.com/transformation.
Go Rangers!