Wednesday, July 11, 2012

L’Athletique D’Haiti


4POINT4 also teamed up with IRT to produce soccer jerseys for L’Athletique D’Haiti, a youth development program that provides underprivileged youth with a safe, clean, supportive environment where they can learn first hand how the discipline of sports and structure of teamwork can enhance skills, enrich lives and change futures. You can learn more about it at http://lathletiquedhaiti.org/

4 Point 4


IRT produced the 4POINT4 threads that Jen Kessy and April Ross are both sporting during the bronze-medal match at the FIVB World Tour Rome Grand Slam on June 17, 2012.

4 WTC


IRT produced the 4POINT4 threads that Jen Kessy and April Ross are both sporting during the bronze-medal match at the FIVB World Tour Rome Grand Slam on June 17, 2012.

Friday, September 9, 2011

FNO


Last night the infamous and 3rd annual Fashion's Night Out took place around the world, and we joined in on the global celebration of fashion by producing the official FNO tees for Esprit and Billionaire Boy's Club. The champagne on the other hand, we can't account for.

BBC made a few special announcements last night, which fans can read about here and here. You can also flip through pics from the night here (*Cough, Pharrell!).

Esprit was down in Soho celebrating their new campaign, featuring model and designer, Erin Wasson and Mrs. Brady herself, Gisele Bündchen.

Where were you on FNO?

Action America

The 10th Anniversary of September 11th is right around the corner, and we’re honored to announce our collaboration with Action America, a new non-profit organization dedicated to uniting and activating Americans to turn the events of 9/11 into a positive action. Action America was co-founded by Kenny Dichter, founder of Marquis Jet, and Tim Armstrong, CEO of AOL. To learn more and take your own action, check out http://actionamerica.com/.

*Check out Kenny and Jerry Ferrara (AKA Turtle) sporting Action America pins and water bottles on CNBC this morning.

Thursday, July 28, 2011

The Starhawk Bag


Comic-Con 2011 just came and went in San Diego, and IRT played their part by producing the collectible Starhawk bag given out at G4's booth.

For those not in the gamer know, Starhawk is a new shooter adventure game for the Sony PS3, in which you can build and change your battlefield during the heat of combat with a feature called "Build and Battle". The game is set-up like a sci-fi western (no, not like Cowboys & Aliens), where miners, called rifters, hunt for Rift Energy instead of gold. Exposure to Rift Energy mutates rifters into enraged outcast monsters that are hell-bent on protecting the Rift Energy from the rifters. Main-character Emmett Graves, who is only partially mutated and an outcast because of it, sets out to protect the frontier colonies from the mutant war bands. To learn more and to watch the beautiful trailer, click here. Starhawk is set to release in 2012.

Game on.

Wednesday, July 6, 2011

Rainbow City!

Photo courtesy of The High Line

To the New Yorkers out there, this news is probably old hat, but NYC's High Line park recently opened up a new section that elongates the aerial green-way to West 30th Street (between 10th & 11th Avenues). To those not in the know, The High Line is a former elevated freight railway turned urban park that runs along the lower west side of Manhattan.

In celebration of the High Line's addition, AOL teamed up with creative think tank Friends With You to create a funky art installment at West 30th Street called Rainbow City. The installment features interactive, air-filled sculptures in surreal, toy-like shapes that stretch up to 40 feet in height.

Sadly, Rainbow City is closed as of today, but In Record Time had a lot of fun over the past month teaming up with AOL to produce Rainbow City gear, including rainbow tees, wristbands and popcorn boxes for various events in the space. The installment will be moving to a TBD location, so to get your city in on the action, vote for it's next location here.

To learn more about the High Line, visit their website, blog and make sure to follow @highlinenyc.

To learn more about Rainbow City, check out Friends With You.

Photo courtesy of @AOLArtists
Photo courtesy of @AOLArtists